Problem solving
for growth
Business development and digital transformation for service-centric
companies
What I do
As an independent advisor, I provide strategic advice, training and implementation support for leaders and teams.
01
Go-To-Market Strategy ​
Identify and target the most attractive markets with the right offerings to truly create value for customers.
02
Leadership & development
Leverage the right skills and capabilities to win customers, deliver excellent services and grow customer relationships.
03
Operations & Digitalization
Optimize commercial processes and leverage
technology to transform you business and drive growth.

About me
I’m passionate about creating results, believing that strategic plans without execution are just nice word. that is why I’m really nerdy about making sure that my analyses and advice is concise, clearly communicated and action-oriented.
Likewise, integrity, empathy and diligence are key values for me and will typically shine through in everything I do.
I founded my boutique management consultancy in 2017, to serve the specific and specialized needs of service centric companies, characterized by having to deliver complex services and products, while at the same time experiencing a need to focus on business development to survive in an increasingly competitive market.
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Before founding the company, I worked with, and consulted on, commercial strategy, strategy execution and digital enablement in companies such as Implement Consulting Group, Ørsted & IBM.
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I hold an M.Sc. in Economics and Business Administration and have completed executive education at Harvard Business School. Additionally, I am certified in Lean Management, PRINCE2. and MSP as well as agile and hybriproject management.
Consider me a nerd, specialized in helping service-centric companies grow by creating value for their clients.
Proud to have advised





What People Say
Trusted Partners
Brilliant people that I trust will make my clients succeed
Leadership development, executive coaching and talent acceleration
Reach out
Søren Fur ApS | Jens Bornøs Vej 21 | DK-2970 Hørsholm | +45 26 74 26 00 | contact@sorenfur.dk | CVR: 38826786